The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers’ Sustainable Awareness

The COVID-19 pandemic started toward the end of 2019 and social distancing requirements imposed worldwide led to rapid growth online shopping, adversely impacted global efforts for environmental protection. This study examines packaging logos as stimuli explore visual attention attraction, arousal, awareness using eye tracking a survey questionnaire. results suggest that reusable can enhance both attraction. As result, through comprehensive data tracker, it was found monotone logo attract consumers’ faster than original packaging. Post-event independent sample t-tests should prove positively impact consumers.